AVON Case Analysis Essay -- Business Management Studies Essays

AVON Case AnalysisOrganizational MissionAvon wants to submit everyone with high quality and innovativehealth and beauty products as comfortably as financial opportunities throughsales representatives that are easily obtainable, in many ways, inevery part of the world. Avon hopes by bringing these products toeveryone everywhere through global markets the come with can improve thequality of tone for anyone around the world.Corporate ObjectivesCorporate objectives bring structure to a companys operations soit will sustain growth, achieve its complaint/vision and set the outcomeand target for the company to achieve. Corporate objectives overwhelmfinancial and strategic objectives.Financial ObjectivesGrowth in gross revenueIn 2001 the success of the Goodbye to Breast Cancer lipstickcampaign, inventory headroom programs, and the change magnitude of activerepresentatives acquired through the successful implementation of theSales leadership program resulted in revenues growing 5% f rom $5,682 jillion in 2000 to $5,958 million in 2001. The growth in sales was dueto the 9% increase in units because of the success of the programsimplemented that are mentioned above. Avon plans to increase sales every year by continuing to recruit Leadership Representatives aroundthe world, utilizing the Internet to overhaul these Representatives sellAvon products more efficiently, and extending the Avon brand to newproducts and possibly new channels. (3) larger profit marginsLower sales in Latin America than expect and additionalstrategic spending on consumer marketing initiatives caused the slight come in profits for the 2001 year. The drop may have been a quidworse if it was not offset by considerable margin improve... ... 3/20/02 Vol 239 P. B12A12. Direct Marketing, Garden City Avon to Target Teens November 2001Anonymous, Volume 64 Issue 7 p. 2213. Investor Relation Business Avon Ups Johansen Editorial Staff, January 28, 2002, p.114. Brandweek, Avon Calls on Upscale W omen for Becoming by Christine Bittar, August 13 2001, p.615. Quarterly piece of music (SEC for 10Q)16. Unbecoming by Moreno, Katarzyna, Forbes, June 10, 2002 Vol. 169 Issue 1317. Business and Company vision Center Cosmetics, Household, and Personal Care Products US outlook Lewis May 2, 200218. alliance Formation with Direct Selling Companies Avon and Mattel, Lawrence B. Chonko, Journal of Personal Selling and Sales Management, Winter 99 Vol.19 Issue 1 pg 51.19. Most admired scoopful and Cosmetic Companies, 2002. Fortuen, March 4, 2002. pg. 77